our mission is built
upon three pillars
The University of British Columbia Marketing Association, also known as UBCMA, is a student-led club that offers value-packed events for students of all faculties. Our mission is simple: Educate, Engage, and Execute. We want to execute events that educate students about marketing and engage students to apply the knowledge they learned. Every event from Company Showcase—UBC’s largest marketing fair—to our most intimate mentorship program revolves around these pillars.
Educate: provide practical, real-world learning to marketing and instill inspiration in students to pursue marketing
Engage: facilitate the connection between students and industry professionals to support student career advancement.
Execute: create opportunities for students to fully apply their marketing skills and knowledge at various levels